The Prodigy Brand, Refreshed
Ten years ago, Prodigy Disc was announced to the disc golf world, as our first drivers were brought to market alongside a robust roster of players that changed the landscape of professional disc golf. We quickly introduced high-quality disc golf targets, bags, and accessories alongside our discs, and our players have been a constant presence on the biggest stages.
We have reflected on what we have seen, heard, and learned over the past decade and see an opportunity to refresh our brand. We wanted to bring our innovative, forward-thinking spirit into the modern disc golf space while recognizing the impact of our devoted community.
We have updated our logo suite to have a more modern, sleek, and professional look. We wanted to make it more legible at different scales, and you will see the word “Disc” has been dropped because your support has let the Prodigy name stand alone. We have also updated our colors. They remain true to what you have known as Prodigy with a more vibrant look and feel.
Our unique naming system was created to make disc selection quick and easy for a wider range of players. The easier it is for players, the easier it is for our many great retailers, too. We have seen some areas where this can improve, so we are consolidating our plastic names and removing “V2” from any disc molds. An example of plastics being consolidated is replacing 350G with 300 Firm to better fit alongside 300 and 300 Soft. As the opportunities to clean those areas up continue to arise, we will keep you informed.
We want to welcome you to pursue our goals alongside of us. Here are some of the brand pillars we stand on, so you can get to know us better and how you have inspired us.
Creativity
We’re using our insights and agility to redefine what it means to play disc golf. We value creativity and seeing the sport in a different light, and part of what makes disc golf special is the creativity you as a player can have in shaping shots.
Aspiration
Part of being a disc golfer is striving to improve your game and achieve your goals, and we want to provide you with the tools to do so. We also aspire to continue improving our products and offerings as we strive to be an industry leader.
Mentorship
Prodigy was founded by World Champions who passed down their knowledge to create a better landscape for future players in the disc golf industry. That tradition has continued with current players that have taken huge leaps in their disc golf careers while using our products. We are confident we can provide players with all the tools and resources to reach the top.
Athleticism
We are passionate about disc golf as more than a hobby. It is an athletic pursuit, and we want to provide the best equipment possible to help players succeed on the course. We are in constant motion, just like disc golfers, as we continue to be agile in being globally competitive.
Thank you for your continued support over the past 10 years, and we look forward to what the next decade holds. Let’s keep changing the game.
